Today we’re giving you our 7 best tips to increase CPG sales with social media. With the rise of online sales for consumer packaged goods, it’s more important than ever to leverage social media to boost sales. In 2020 alone, CPG online sales have increased 125%. Social media plays a large role in what consumers decide to purchase. How large? 55% of consumers say that they are more likely to buy a product based on a social media post. If you are looking to boost your CPG sales you’re in the right place. Below we will walk you through our best practices, tips, and tricks so that you can boost sales with social media. Let’s jump in!
1. Know Your Audience
The first step to increase CPG sales online is understanding your customer and who to target. To do this, you need to create buyer personas. Hubspot’s definition of a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. A detailed buyer persona allows you to understand who you are targeting, what makes them tick, and why they need your product. By understanding these mechanisms you can create the social content that converts.
To figure out your online persona(s) ask questions like:
- What are their goals?
- What are their challenges?
- How can your product help solve the above?
2. Be Where Your Audience Is
Now that you know who your audience is, you need to find out where they spend time. To create brand awareness and increase CPG sales you must be engaging on the social channels your audience is. For example, a B2B company may have better results focusing their time on LinkedIn, and a B2C Company typically will have more success on platforms like Pinterest and Instagram. To increase CPG sales, find out where your audience hangs out, then make a plan to be on those channels. Only focus your efforts on the channels your target market is on, you don’t need to be on every platform.
3. Create A Social Strategy
If you get on social media without a plan, your results will be less impactful. Figure out what your goals are and what makes your audience tick. After you understand your company KPIs and goals, such as increase CPG sales, as well as the needs of your audience you can create a social strategy. The strategy should involve types of posts, the frequency you will post, performing hashtag research, deciding how your brand will interact with consumers, and more. Once you have the basics ironed out your social team or marketing agency will be able to create a content calendar that drives engagement and increases sales.
4. Create Content that Is Interesting and Helpful
Social media isn’t the place to hard sell. Create content that helps your consumers understand the benefits of buying your products, and adds value to their life. Keep in mind your buyer personas and make sure everything you create caters to them. If you are helpful, informative, and interesting people will actively engage and your brand will be top of mind when it comes to making a purchase.
5. Make it Easy To Purchase
Having great content and beautiful photos is not the only part of increasing CPG sales on social media. A common mistake we see is brands not making it easy for consumers to buy their products directly from social media. Below are some common ways you can help link your social to your products and increase conversions.
LinkInBio – You’ve likely seen these in posts on Instagram, brands simply put the link to a specific product they are posting about in their bio.
Shoppable Posts – This feature makes purchasing a breeze, with shoppable posts Instagram users can complete purchases without ever leaving the Instagram app. You can see in the example below clickable tags pop up in the post right within the viewers feed.
Source: Instagram
Paid Ads – On almost any social platform you can run ads to target your audience by answering questions such as age, locations, and audience interests. Your ads will pop up in the social feeds of anyone who fits the profile you create in your ads. The closer you target these ads to your digital buyer persona the more success you will have.
6. Leverage the Power of Influencers
Influencer marketing has exploded with the rise of social media. For brands, influencers are a powerful sales tool. Digital Marketing Institute found that 74% of consumers trust opinions they find on social media, including those from friends, families, and influencers. These opinions help them make the right decision about buying a product or service. Bringing on a relevant influencer to help promote your product can allow you to reach a wider audience and gain trust quickly on social platforms.
7. Consistency is Key
To grow your brand and increase your revenue on social media you need to be consistent. Being consistent allows for your brand to reach more people, and have better engagement. This will ultimately lead to growth. You need to be consistent in post frequency, your brand voice, tone, product photos, color palettes, font choices, and overall aesthetic. This will allow followers to get to know your business and products and for you to gain traction.
Recap: How to Increase CPG Sales With Social Media
- Understand your audience and how your product will help serve them.
- Create engaging content that will leave people wanting to come back for more.
- Make sure it is easy to find and purchase your product from your social pages.
- Be consistent in your aesthetics, and brand voice. This will lead to gaining more followers and ultimately more sales.
Ready to leverage your social media and increase CPG sales? We’re here to help you! Submit an inquiry or give us a call and let’s chat!