How can you overcome your biggest marketing challenges?
I recently asked several of my clients: What is your biggest marketing challenge? The majority of them said social media or digital marketing. The world of digital marketing was intimidating to many of them and social media, while necessary, was something they rarely had time to do. An effective online presence is critical to the success of a small business. So how can you overcome the challenges you face when it comes to marketing online?
- Decide Where To Focus
There are more ways than ever to promote your business. There’s SEO, social media, PPC and other online advertising methods, content marketing, and more! The list goes on. While it’s great to have choices, you also have to refine your approach and decide what’s right for you. Instead of spreading yourself thin by trying to do everything, choose 2-3 marketing mediums, and focus on doing them well! Think about who your customers are and where they live in the digital landscape when deciding where to focus!
- Content Calendars
One of the key things you can do to create structure around your marketing is create (and stick to) a content calendar! A content calendar is important to keep your content marketing well-organized and on track. It helps you with prior brainstorming which not only saves you from last-minute disastrous planning but also helps you produce content consistently. These calendars can be as simple or detailed as you choose, and can be planned out months in advance.
- Choose The Right Software
Marketing automation and email marketing software comes in a variety of sizes, and what each company needs may differ. Picking a new marketing tool for your company can be quite tricky these days – not to mention daunting! However, by implementing the right software, you will be better equipped to effectively nurture new and existing leads.
- Hire an agency
Our list wouldn’t be complete if we didn’t include this very important point. If you’re a small business with limited resources, it may be more effective to hire an outside marketing agency to handle your marketing needs. For smaller businesses, working with an agency can save time and money over hiring someone in-house, and allows business owners to focus on running operations and increasing the bottom line.
If you would like to schedule a consultation or want more marketing tips from us, please contact us today, and we’d be happy to help!