Product photos can make a huge impact when it comes to positioning your brand online. More so than shopping in person, your consumers rely heavily on the information and photos you provide them. Product photography plays a huge role in a consumer’s buying decisions. According to FieldAgent, 83% of US Smartphone users say that product photography is extremely influential to their purchasing decisions. 

What is Product Photography? 

Before we dive into how to take great product photos, we must define what product photography is. In essence, product photography is a type of commercial photography that involves taking photos of products for commercial use. This applies to anything you can sell from a basic stock photo with a white backdrop you see on many storefronts to lifestyle shots that showcase how a product is used in a recipe or a runner showing off a pair of brand new running shoes. Product photos are everywhere, and they play a powerful role in brand engagement and sales if they stand out. 

6 Key Elements For Product Photos


Lighting can make or break your product photo. You can use natural light or studio light to capture your product. 

Lighting will set the tone for your photo. In the example below, Sweet Logic captures their confetti mix using soft and bright lighting which exudes a clean and cheery feel and allows the consumer to focus on the product.

Lighting - Product Photos

Source: Sweet Logic

In contrast, if you are looking to create a more dramatic light you could play with shadows or times of day to create a different look. 


How you arrange your photo will determine where the viewer’s eye will go. The composition can make a photo more interesting depending on where you place the elements within your photo. Using complementary backgrounds, a curated color palette, and keeping props simple will allow your product to be the main focus. 

Additionally, while there are no hard and fast rules to composition, try using the tried and true technique, the rule of thirds. In this simple technique, you divide the frame into 9 equal parts. You place the important parts of your photo (in this case the product) where the lines intersect. By placing the subject off-center and giving the photo negative space typically leads to a more attractive photo result. 

Use a Tripod 

Thinking of skipping a tripod? Don’t. Using a tripod provides stability and allows for sharp and clear photos. They play a crucial part if you want your product photos to look high-quality. Tripods are not expensive and many on the market will help no matter what type of camera you are using! 

Context is Key 

Give your product context for consumers browsing online. Stock photos are helpful, but showcasing your product in lifestyle situations and real-life applications allows your customers to understand how to use your product. Context can help build emotional connections to your brand and reassure them of their decision to buy. 

Context - Product Photos

Source: Amazi Foods

Above, Amazi Foods gives valuable context and shows consumers how they can create a delectable cake using their plantain chips. Not only does this give a real-life example of how a consumer can use the product, but the photo creates desire enticing any viewer to order! Craving the recipe? Check it out here!

What equipment will I need? 


Smartphones have come a long way and advances in technology have allowed for advanced electronics that can handle many lighting conditions, and create detailed photos. While a smartphone will not create the most professional-looking product photos it can be a great way to get started. 

Digital SLRs/Mirrorless Cameras 

If you are wanting to do your product photos yourself but would like to produce better quality than a smartphone can offer, the next step would be to invest in a digital SLR or mirrorless camera. This will allow you more control as well as the ability to work in various lighting conditions. These cameras will also create a more detailed product photo. 

Hire An Agency

After reading above you can see, product photography takes a lot of time, investment, and skill. And you need to get it right! According to Justuno, 93% of consumers consider visual appearance to be a key deciding factor in their purchase decision. If you are short on time or skills, considering hiring an agency that is well versed in product photography. Professional photographers know exactly what it takes to create images that add value, build trust and ultimately boost conversions and sales for your product and brand. 

Key Takeaways For Better Product Photos

  • Photography can directly impact your sales, make sure to give consumers detailed photos and information that empowers them in their buying decisions. 
  • Lighting, composition, and context play a key role in producing great product photos 
  • 93% of consumers consider visual appearance while making a purchase decision, overcome this marketing challenge and hire an agency to create professional product photos that deliver value, build trust and ultimately boost sales for your brand and products. 
female founders sitting at a table laughing

an homage to Female founders!

We are closing out Women’s History Month with an homage to women founders everywhere!

Every day, we meet strong, fearless females that are out there SLAYING the business world with new and innovative products!  We have had the honor of working with some really fun brands like Sweet Logic, Look Look Studio, and Amäzi Foods as well as meeting some amazing up-and-comers like Jus Jus, Balkan Bites, and Unlit! 

Today we’re taking some time to recognize some of these amazing women by featuring them on our blog – we hope you’ll feel inspired by their stories – and maybe you’ll give their products a try!

  1. Amäzi Foods

    Renee Dunn is the fearless founder of Amäzi Foods She studied abroad and did her thesis research in Uganda. While living there, she was blown away by their organic tropical fruits, bursting with flavors unlike in the United States.

    Meanwhile, back home, consumers were actively seeking out products that serve a higher purpose, and she knew there was a huge opportunity missed – not only for the local industry and job creation in Uganda but also to satisfy a growing need for US consumers. Head on over to the Amäzi store to browse their selection and order some AMAZIng snacks today!

  2. Sweet Logic
    Sweet Logic will always hold a place in our hearts! They were our first CPG client and we learned A LOT! Sweet Logic was founded by Alli Owen who partnered with her husband, Matt, to bring you sweet and decadent keto treats (pssst.. the secret is in the Allulose!)!In her early twenties, Alli was diagnosed with hormonal imbalances and PCOS. After doing their research, she and her husband started their low carb (and low sugar) journey as a love letter to their friends and family, committing to becoming the healthiest version of themselves. Interested in adding some guilt-free desserts to your life? Visit Sweet Logic to order a variety pack today! 
  3. Jus Jus
    Julia Sherman is the creator of Salad for President, an evolving publishing project that draws a meaningful connection between food, art and everyday obsessions. Julia was cooking on a vineyard while on her 2017 book tour when she eased the cork from a bottle of verjus and a curious fizz materialized. A lightbulb went off in her head: the volatile juice, with all its natural yeasts and sugars, had accidentally fermented in the bottle, making it lightly alcoholic and refreshingly effervescent. She downed the entire bottle – and came up with Jus Jus! Her verjus sparkling wine is only available in limited runs and sells out quickly! Visit herwebsite to learn more about Julia, Jus Jus or to snag a copy of Salad For President!
  4. Unlit
    Meet Lia, she started UNLIT Wellness Company, because she wanted to create a more holistic approach to recovery & imbalance. As a millennial, tech professional- big city life can take its toll. Especially with work, exercise, late nights AND hangovers. We’ve all been there. Happy hours, boozy brunches, the dreadful hangovers. Lia finally said “enough was enough”, after struggling with dreadful hangover symptoms, losing time in her precious day- and it seemed to get worse as she got older. And thus began Unlit! We LOVE the concept and look forward to seeing Lia and her future successes! Curious about getting “unlit”? You can add some holistic goodness to your cart by heading over to the Unlit website!

We are straight up HONORED to have worked with and met these women, and we LOVE helping brands define their brand, reach their audience, and DO GOOD.

If you’re a start-up or small business owner, and would like to schedule a consultation or need some marketing help, please contact us  today, and we’d be happy to help!


Alexandra harris


marketing agency, marketing challenges, building website

How can you overcome your biggest marketing challenges?

I recently asked several of my clients: What is your biggest marketing challenge? The majority of them said social media or digital marketing. The world of digital marketing was intimidating to many of them and social media, while necessary, was something they rarely had time to do. An effective online presence is critical to the success of a small business. So how can you overcome the challenges you face when it comes to marketing online?


  1. Decide Where To Focus
    There are more ways than ever to promote your business. There’s SEO, social media, PPC and other online advertising methods, content marketing, and more! The list goes on. While it’s great to have choices, you also have to refine your approach and decide what’s right for you. Instead of spreading yourself thin by trying to do everything, choose 2-3 marketing mediums, and focus on doing them well! Think about who your customers are and where they live in the digital landscape when deciding where to focus!
  2. Content Calendars
    One of the key things you can do to create structure around your marketing is create (and stick to) a content calendar! A content calendar is important to keep your content marketing well-organized and on track. It helps you with prior brainstorming which not only saves you from last-minute disastrous planning but also helps you produce content consistently. These calendars can be as simple or detailed as you choose, and can be planned out months in advance. 
  3. Choose The Right Software
    Marketing automation and email marketing software comes in a variety of sizes, and what each company needs may differ. Picking a new marketing tool for your company can be quite tricky these days – not to mention daunting! However, by implementing the right software, you will be better equipped to effectively nurture new and existing leads. 
  4. Hire an agency
    Our list wouldn’t be complete if we didn’t include this very important point. If you’re a small business with limited resources, it may be more effective to hire an outside marketing agency to handle your marketing needs. For smaller businesses, working with an agency can save time and money over hiring someone in-house, and allows business owners to focus on running operations and increasing the bottom line.

If you would like to schedule a consultation or want more marketing tips from us, please contact us today, and we’d be happy to help!


Alexandra harris


marketing tips

7 Marketing Tips For Businesses on a budget

For small business owners and entrepreneurs, every dollar counts. Luckily, in today’s digital age, there are several affordable options for a business on a budget. You just need a little time and know-how. Check out our new list with 7 marketing tips for businesses on a budget to get started!


  1. Prioritize local search.
    Search engine optimization is more important than ever, especially if you have a brick and mortar location. Think about it: What’s the first thing you do when you need to buy something? You do a cursory search online to do your research or track down the closest store. Google My Business is a free first step that everyone should take. Claiming your business online with Google lets you adjust how your business appears in search rankings and on maps, including your hours, location, photos, and customer reviews. 
  2. Invest in content marketing.
    We’ve said it time and again, content marketing is an effective way to position yourself as an expert in your industry, and it allows people to organically find you through Google and other search engines. Content marketing involves creating and distributing helpful material that’s audience-focused and serves the purpose of boosting customer acquisition. Publishing content consistently on a set schedule to boost search rankings and, more importantly, to build and retain a loyal readership and establish your business as a useful resource. 
  3. Replicate what’s working.
    Chances are you know of at least one competitor that’s killing it with their marketing. Keep an eye on your competitors’ marketing efforts using tools like Brand24 (premium) or Google Alerts (free). Google Alerts, in particular, is a service that everyone should be using because it seamlessly tracks online mentions of your company name, product name, competitors, industry keywords, and more—all on autopilot. For example, if your competition is outranking you on search engines, take a look at their blog posts and website content. How can you replicate that success, or, ideally, do it even better? 
  4. Leverage email marketing.
    Email marketing still reigns supreme because of its massive return on investment. For every dollar you spend on email marketing, you can expect <a return of $38, on average. Email marketing can be used to strengthen your relationship with customers, help bring in new ones, spread brand awareness, and much more. Ensure you regularly keep your email list clean by using an email verifying tool. This will keep your sender score high and ensure better deliverability so you stay out of the spam folder.
  5. Post on question & answer sites.
    Sites such as Quora, Yahoo Answers, and Reddit are indexed by search engines, and if you post correctly and tactfully they can provide a steady boost to your site traffic. Quora, in particular, has become a go-to source for marketers to drum up content ideas, establish authority, and drive traffic.
  6. Display social proof.
    People love reviews and testimonials. They eliminate analysis paralysis, enhance credibility, and prevent buyer’s remorse. And best of all, they’re free. Ask your happy customers for feedback, reviews, and testimonials via email, surveys, or even in-person. Then take that feedback and share it for all to see. Consider using a site like Canva to make quotes into images that are shareable and eye-catching.
  7. Engage with your audience on social media
    Social media marketing is a no-brainer for businesses looking to get their message out on a budget. Whether you’re B2C, B2B, or something in between, remember that you aren’t selling to companies, but to people at companies. When it comes to social media marketing, it’s best to keep things relaxed and relevant. Make a habit of responding to all comments on your page to encourage and facilitate more engagement. Also, make time to engage with other pages in your niche to maximize your exposure beyond just your audience. 

With a little creativity, stretching your marketing dollars is easier than you think! If you would like to schedule a consultation or want more marketing tips from us, please contact us today, and we’d be happy to help!


Alexandra harris


why should you invest in content marketing?

Content marketing is all of the content that a small business produces and includes blog posts, whitepapers, and e-books. In a 2018 report by Clutch, findings showed that most small businesses (80%) do not invest in content marketing, and less than 25% of those businesses planned to invest in the future. Is that a mistake, though?

We may be a little biased, but we believe that it is! Content marketing is a fantastic way to establish and build your brand and boost SEO – all while being highly cost-effective. According to Demand Metric, content marketing is 62% less expensive than traditional marketing and advertising but generates three times more leads. 

However, we know that creating and publishing content requires resources such as writing talent and marketing knowledge, which small businesses don’t always have access to. Not to mention, a sheer lack of time. We get it! If you’re a small business, your employees are already wearing multiple hats, and there may not be any bandwidth to add content marketing to the list of duties that they perform.

Nonetheless, consistent content marketing brings measurable returns, which is why companies should consider developing a content marketing strategy or bringing in an agency to help them do so. With content marketing, small businesses can achieve higher brand recognition, improve trust among their customer base, and keep their website and social channels updated and fresh. 

If you’re ready to begin exploring the world of content marketing, contact us today for a FREE 15-minute consultation to learn how Adelante Creative can help move your business forward!

We’re here to help!



Alexandra harris



People who visit your company’s website have demonstrated an interest in your product or service, even if they don’t make a purchase on their initial visit. By re-targeting these users with skillfully positioned ads, you can significantly increase your conversion rates. Re-targeting also increases other marketing efforts, such as brand awareness and brand recall. These are just some of the reasons why re-targeting matters:

1. Multiple chances to convert

Re-targeting provides a second (or third) chance to convert users by focusing on those who have visited your website or landing page. These users have demonstrated an interest in your brand, product, or service.  As such, they are more qualified and likely to be persuaded by your continued efforts. 

2. Build the brand

It is essential to understand that re-targeting is more than just a performance or conversion-focused tactic. It also plays a role in building brand awareness. “I see your ads everywhere!” is retargeting at play. Potential customers believe you’re spending millions of dollars on ad campaigns when they see ads on the sites they visit. These impressions build both trust and awareness of your brand.

3. Up-sell and cross-sell opportunities

Re-targeting is not exclusive to first-time conversions. Companies can build a list of high-value users to up-sell or cross-sell, by placing a retargeting pixel on conversion or “thank you” pages. If a consumer has converted before, there is a good chance they will convert again.

​Simply put, re-targeting adds immense value and opportunity to any business, and there is no reason to delay adding re-targeting to your marketing arsenal. Adelante Creative can help you get started. Get in touch with us today for more information.


Alexandra harris

OUR Marketing Bundle
is just $800/mo.

Running a business is HARD – there are no ifs, ands, or buts about that. Add in a global pandemic and it quickly becomes near impossible. Small business owners across the US have been forced to shut down or operate at a limited capacity. Many have had to furlough employees as they try to cover the costs of rent and utilities without a revenue source.

As states begin to reopen and regulations begin to loosen up, businesses are starting to see their customers return, but they are still trying to assess what the “new normal” will be. Many are playing catch up after months of little to no revenue. Life is hard right now, but the team at Adelante Creative is here to help you. 

We are offering a special discount on our marketing bundle through the rest of the year! The bundle, which normally costs $1,200/month, is now available without a contract for just $800/month. The bundle even includes personalized one-on-one training on the platforms and tools used (great for businesses who just need a little help getting started and want to take control of marketing once the structure is in place).

What you get in the marketing bundle:

• FREE website audit
• 20 Social media posts/mo. 
• 5 Paid ads
• 2 Blog posts
• 2 Newsletters
• One-on-One training
• Strategy meetings to ensure that we’re meeting all your expectation

See the difference that strategic, consistent marketing can make for your business – without any risk to you.

Contact us today to secure this special pricing. We look forward to helping you with your marketing needs!


Alexandra harris