why should you invest in content marketing?

Content marketing is all of the content that a small business produces and includes blog posts, whitepapers, and e-books. In a 2018 report by Clutch, findings showed that most small businesses (80%) do not invest in content marketing, and less than 25% of those businesses planned to invest in the future. Is that a mistake, though?

We may be a little biased, but we believe that it is! Content marketing is a fantastic way to establish and build your brand and boost SEO – all while being highly cost-effective. According to Demand Metric, content marketing is 62% less expensive than traditional marketing and advertising but generates three times more leads. 

However, we know that creating and publishing content requires resources such as writing talent and marketing knowledge, which small businesses don’t always have access to. Not to mention, a sheer lack of time. We get it! If you’re a small business, your employees are already wearing multiple hats, and there may not be any bandwidth to add content marketing to the list of duties that they perform.

Nonetheless, consistent content marketing brings measurable returns, which is why companies should consider developing a content marketing strategy or bringing in an agency to help them do so. With content marketing, small businesses can achieve higher brand recognition, improve trust among their customer base, and keep their website and social channels updated and fresh. 

If you’re ready to begin exploring the world of content marketing, contact us today for a FREE 15-minute consultation to learn how Adelante Creative can help move your business forward!

We’re here to help!

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