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Category: Portfolio

Honoring Female Founders

Posted on by Alexandra Harris
female founders sitting at a table laughing

an homage to Female founders!

We are closing out Women’s History Month with an homage to women founders everywhere!

Every day, we meet strong, fearless females that are out there SLAYING the business world with new and innovative products!  We have had the honor of working with some really fun brands like Sweet Logic, Look Look Studio, and Amäzi Foods as well as meeting some amazing up-and-comers like Jus Jus, Balkan Bites, and Unlit! 

Today we’re taking some time to recognize some of these amazing women by featuring them on our blog – we hope you’ll feel inspired by their stories – and maybe you’ll give their products a try!

  1. Amäzi Foods

    Renee Dunn is the fearless founder of Amäzi Foods She studied abroad and did her thesis research in Uganda. While living there, she was blown away by their organic tropical fruits, bursting with flavors unlike in the United States.

    Meanwhile, back home, consumers were actively seeking out products that serve a higher purpose, and she knew there was a huge opportunity missed – not only for the local industry and job creation in Uganda but also to satisfy a growing need for US consumers. Head on over to the Amäzi store to browse their selection and order some AMAZIng snacks today!

  2. Sweet Logic
    Sweet Logic will always hold a place in our hearts! They were our first CPG client and we learned A LOT! Sweet Logic was founded by Alli Owen who partnered with her husband, Matt, to bring you sweet and decadent keto treats (pssst.. the secret is in the Allulose!)!In her early twenties, Alli was diagnosed with hormonal imbalances and PCOS. After doing their research, she and her husband started their low carb (and low sugar) journey as a love letter to their friends and family, committing to becoming the healthiest version of themselves. Interested in adding some guilt-free desserts to your life? Visit Sweet Logic to order a variety pack today! 
  3. Jus Jus
    Julia Sherman is the creator of Salad for President, an evolving publishing project that draws a meaningful connection between food, art and everyday obsessions. Julia was cooking on a vineyard while on her 2017 book tour when she eased the cork from a bottle of verjus and a curious fizz materialized. A lightbulb went off in her head: the volatile juice, with all its natural yeasts and sugars, had accidentally fermented in the bottle, making it lightly alcoholic and refreshingly effervescent. She downed the entire bottle – and came up with Jus Jus! Her verjus sparkling wine is only available in limited runs and sells out quickly! Visit herwebsite to learn more about Julia, Jus Jus or to snag a copy of Salad For President!
  4. Unlit
    Meet Lia, she started UNLIT Wellness Company, because she wanted to create a more holistic approach to recovery & imbalance. As a millennial, tech professional- big city life can take its toll. Especially with work, exercise, late nights AND hangovers. We’ve all been there. Happy hours, boozy brunches, the dreadful hangovers. Lia finally said “enough was enough”, after struggling with dreadful hangover symptoms, losing time in her precious day- and it seemed to get worse as she got older. And thus began Unlit! We LOVE the concept and look forward to seeing Lia and her future successes! Curious about getting “unlit”? You can add some holistic goodness to your cart by heading over to the Unlit website!

We are straight up HONORED to have worked with and met these women, and we LOVE helping brands define their brand, reach their audience, and DO GOOD.

If you’re a start-up or small business owner, and would like to schedule a consultation or need some marketing help, please contact us  today, and we’d be happy to help!

Kindly,

Alexandra harris

founder

5 ways to practice cyber-security at home.

Posted on by Alexandra Harris

CYBER-SECURITY; HOW TO help KEEP
YOUR CHILDREN SAFE

The Internet is a great resource for you and your family. At the touch of a button, you have access to a world of knowledge and entertainment. Sadly, the internet is also a dangerous place to hang out – particularly for children. Nearly 60% of teens have received an email or instant message from a stranger – half of them have replied. With summer approaching, the potential for children to wind up on dangerous sites increases since kids have more free time and that usually means more screen time.

So what can you do? Just to get started, let’s list some things you can do almost immediately to help keep your kids safe while they’re online. It won’t take a lot of time to try these suggestions, and while we’ll talk later on about setting up parental controls through your Race router, the following steps can give you some peace of mind until you can do so.

Place computers in a common area of the house:
Don’t allow kids to have a computer in their room. You’d be surprised by how much the mere presence of a parent who may or may not be looking over a child’s shoulder while they use the computer can keep a child in line. They have no way of knowing if your eyes are good enough to see across the room, now do they? Make sure the computer’s screen is visible from other parts of the room and isn’t turned toward a wall.

Set reasonable time and usage limits:
Set rules about what your child can and can’t do when on the internet. Set time limits on their computer use. If they say they’re researching homework, maybe you don’t include that in the time limits – but make sure they’re using it for homework.

Discuss the dangers of the web with your child:
Sit down and discuss the dangers of the internet. Talk openly and honestly about what’s out there and the kind of stuff they want to avoid. Forewarned is forearmed.

Teach them to protect their privacy
While they won’t fully understand the consequences of revealing personal information online, you should still make sure your children know:

  • Never to give their name, phone number, e-mail address, password, postal address, school, or picture without your permission
  • Not to open e-mail from people they don’t know
  • Not to respond to hurtful or disturbing messages
  • Not to get together with anyone they “meet” online.

Keep youngsters out of online chat rooms, and do your best to reinforce the old rule, “never talk to strangers.”:
Chat rooms are a popular place for sex offenders to meet their prey. If possible, keep your kids out of chat rooms altogether. Make sure your child knows that no matter how nice an online “friend” may seem to be, they are still a stranger, and may not be who they appear to be. ​

Know Passwords:
Be upfront with your children that you will need to have their passwords for all of their devices and for all of their social media sites. Once you have the passwords, check these sites regularly to see what your child is seeing and posting.

Turn your ISP into your ally:
Before buying any safety product, experts recommend that you work with what you’ve got, starting with your Internet service provider – hopefully, that is us at Race Communications!

Your Gigafy Me router includes free parental controls that can limit children’s access to websites and communication features (e-mail, instant messaging, chat) by the time of day and other variables. If you don’t have a router rental through Race, give us a call to have that added or if you have any questions about these features.

Kindly,

Alexandra harris
Founder